A favorite cracker package recently "downsized" from 16 oz. to 15.1 oz. for the same price. Eeeeeerrrrrrgh!
It's not enough to have plain facial tissue, but you can now buy facial tissue that's been softened with lotion. I'm sure the lotion makers aren't too pleased, except, of course, the one that has the deal to provide the lotion to the facial tissue company. I used to buy giant boxes of facial tissue. Now, the "giant" boxes have shrunk but not the price. Maybe we should all return to using cloth handkerchiefs.....
Companies rake in the dough from all these "downsized" products so for them less is better. They force us to return more often to the store to buy more because we run out of the product faster. So, this is a clever trick: instead of raising the price on a larger-sized package, they keep the price the same but shrink the package size. Consumers buy more. The effect is probably the same as a price increase. And I can't help but feel companies are hoodwinking me.
What are my choices in this situation? I can continue to buy the downsized products at the same prices as before. I can stop buying those products. I can switch brands (but I suspect I'd run into the same situation eventually). I can join a warehouse discount store and buy in bulk which for me living solo means enough for a year, probably. I have choices, so why complain?
Because I still feel like I'm being hoodwinked! I mourn the day long past that quality meant far more to establish and maintain consumer brand loyalty than it does now. And I hate shopping....